PR for startup and company announcements.
Funding rounds, acquisitions and regional milestones need a clear account of what has happened and why it matters. The portfolio covers all three, across Southeast Asia and further out.
Get the facts straight first.
A funding round, an acquisition or a market entry is a business story before it is a brand story. Reporters want the confirmed numbers, the parties involved, the context and someone who can speak to it on the record.
Prepare the confirmed facts, the surrounding context and the spokespeople before agreeing an outreach plan. Announcements that move fast usually move fast because that groundwork was already done.
Where information is embargoed or still being approved, say so in the brief. It changes the sequencing, not the strategy.
Regional and global, with the attribution stated.
Being precise about who did what matters here. The cases below are Michaela Villaroman's own PR work, including the global press programme she manages for Seedstars. She holds that work in her own capacity, alongside MVR's client campaigns.
Say which markets matter.
Share the announcement, the audiences you need to reach and the priority markets. We can talk through the media scope, what information is needed and how review will work.
MVR is based in Manila. A multi-market brief is scoped around its own requirements rather than assumed from the regional work above.