Dr. Shiba Offers Golden Ticket To High-Quality Dog Nutrition With Kind Kibble

Dr. Shiba, one of Southeast Asia's leading pet wellness brands, is offering a golden ticket to premium pet nutrition with the launch of Kind Kibble. The unveiling took place at a whimsical Willy Wonka-themed event at Japonesa in Poblacion, Makati City.

placements

national-tier outlets

video features

max domain authority

How to read these numbers. Placement counts and audience figures come from MVR's coverage reporting for this campaign. Audience figures are publication-level estimates. They can overlap between outlets and do not measure verified readers of an individual article. The published articles are linked below.

From the room

Watch the launch.

The Kind Kibble unveiling at Japonesa, with the founders and Liza Soberano.

The launch

A Willy Wonka-themed unveiling at Japonesa.

Dr. Shiba transformed the venue at Japonesa in Poblacion, Makati to showcase how scientific innovation and natural ingredients come together in Kind Kibble. The event brought together founders Philipp "Phil" Renner and Tim Michael, veterinary experts, brand ambassador Liza Hope Soberano, and pet parents.

Kind Kibble is made with 56% high-quality fresh beef, 30% proteins, and enriched with superfoods like sweet potato, blueberries, and pears, delivering premium nutrition without unnecessary fillers or misleading claims. The product's name reflects its foundational promise: showing kindness to dogs' health through honest ingredients.

Kind Kibble marks a significant milestone in Dr. Shiba's mission to elevate pet wellness, expanding beyond functional supplements into complete nutrition solutions. Available from PHP799 (2kg pack) at dr-shiba.com, Pet Express, Pet Lovers Centre, PetBuddy, Dogs and the City, and leading online platforms like Lazada Mall, Shopee Mall, and TikTok Shop.

MVR’s role

MVR ran the media side of the launch.

The brief was a launch with a date on it. Kind Kibble was unveiled at Japonesa in Poblacion, Makati in February 2025, with the founders, veterinary experts and brand ambassador Liza Soberano in the room. The product story had to reach business desks as well as lifestyle and entertainment ones.

MVR was responsible for the press coverage of that moment, not for producing the event. The work was:

Media strategy, including the angle each desk was pitched
Direct outreach to journalists, then follow-up through the launch window
Product-sample coordination for writers covering Kind Kibble
Coverage reporting back to the client, article by article

Read the figures above as a record of where the story ran. They come from MVR’s coverage reporting and count published articles. Nothing in them measures product sales.

From the launch