Prof. Bengal Launches Its New Curriculum in Cat Care with Cat Paste Treats and Kind Kibble

Prof. Bengal, the feline-focused sister brand of Dr. Shiba, officially launched Cat Paste Treats — the Philippines' first functional paste treats for cats — alongside Prof. Bengal's Kind Kibble.

Prof. Bengal launch at Pause Pet Lodge
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From the room

Watch the launch.

Inside Prof. Bengal University, the launch event for Cat Paste Treats and Kind Kibble.

The launch

Prof. Bengal University.

The debut was celebrated at Prof. Bengal University, a playful, campus-inspired event held at Pause Pet Lodge that brought together media, veterinarians, and cat parents for a firsthand look at the science and fun behind better feline nutrition.

Carrying forward the same research-first philosophy that made Dr. Shiba a trusted name for dogs, Prof. Bengal's new line is crafted for the unique needs of cats. Cat Paste Treats combine high palatability with targeted functionality — taurine for vision and heart health, salmon oil for skin and coat, and prebiotics for digestion. Prof. Bengal's Kind Kibble is made primarily with fresh chicken, chicken liver, and sweet potato, with nutrient-rich additions like frozen cod and blueberries.

Hollywood actress and brand ambassador Liza Hope Soberano joined the launch as a "Visiting Professor", with veterinary expert Dr. Roxanne Ignacio on the science of functional feline nutrition. Cat Paste Treats and Kind Kibble for Cats are available at dr-shiba.com, Lazada Mall, Shopee Mall, and TikTok Shop.

From the launch

Inside Prof. Bengal University.

The unveiling, the science, the ambassador. Hover to pause.

Liza Soberano with the unveiled Functional Paste Treats CEO Philipp Renner with Liza Soberano and Dr. Roxanne The unveiled Prof. Bengal product line Philipp Renner with Prof. Bengal Kind Kibble CEO Philipp Renner addressing media Prof. Bengal Functional Paste Treats product shot Prof. Bengal Kind Kibble product shot
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