We get brands seen, and we get results.
MVR is a Manila-based PR agency handling media relations, launches and brand partnerships. Founder Michaela Villaroman brings seven years of global PR work at Seedstars, across startup, investment and development stories. Tell us what you need the coverage to do.
Led by Michaela Villaroman · senior partner on every account.
Our clients' stories have run in
We get results because we know the industry.
We have spent years in PR, in Manila and across the globe, building the relationships and the instincts that get brands covered. Every brand we work with comes out of it with coverage we can point to, in publications you have heard of. That is the point, and it is what we keep doing.
We know the industry
Years on both sides of the pitch, here and internationally. We know which outlets matter for your brand, and how to get you into them.
We get results
Every engagement has earned real coverage in publications that count. We can show you the numbers, not just the activity.
Senior on every account
You work with us directly, never a junior handoff. The person you meet is the person doing the work.
The work
A selection of recent launches. Real brands, real numbers, real links, and there is more where this came from. Click any card.
A new cat brand. 37 placements. 97.9M audience.
Day-one launch into GMA, ABS-CBN (3 stories), Manila Times, BusinessWorld, Daily Tribune and ANC 24/7. Fronted by Liza Soberano.
Read the story →
"Queen of Wagyu" lands in Manila. 43 placements, 11M audience.
GMA, ABS-CBN, Philstar, Rappler, Manila Times, BusinessWorld, Esquire and Lifestyle.INQ all carried the launch.
Read the story →
HYROX comes to the Philippines. 33 placements, 8.59M audience.
GMA, Philstar, Manila Times, BusinessWorld, Spin.ph, Lifestyle.INQ and TFC's Kathryn Bernardo episode (182K views).
Read the story →
Ten years, a fourth branch, 38+ placements, 6.29M audience.
ABS-CBN, GMA, Manila Times, Manila Standard, Malaya, Philstar (2026), LionhearTV and BusinessMirror.
Read the story →
27 placements. A dog kibble launch on the country's business desks.
BusinessWorld, Rappler, Philippine Star (a 3-piece trifecta), Daily Tribune, Manila Standard, Malaya and PEP.ph. Plus Rappler Talk Entertainment.
Read the story →Working on a launch? Tell us what you need.
Get in touch →More work across Southeast Asia and beyond, from insurtech to agritech.
PR from Manila, with global experience.
Alongside leading MVR, Michaela Villaroman runs global PR for Seedstars. Her work covers company announcements, investment funds and programmes involving the organisations below.
Selected experience from Michaela's Seedstars role. Each entry explains the organisation's involvement and links to the announcement. See the experience index.
The press keeps coming.
A sample of placements beyond the case studies above. Every link is live.
LionhearTV8 Oct 2026
Sicilian Roast's Frozen Tiramisu Bar Goes Giant for the Holidays
Read ↗
Wazzup.PH21 Sep 2026
A Grandparents’ Day Salu-Salo: Gather the Whole Family at Sicilian Roast
Read ↗
We update this as new coverage lands. Want your brand here?
Services
Three things, done with senior hands. Take one, or take all three. See all services
Earned coverage →
Coverage in the outlets your customers already read. Considered pitches built on real editor relationships, never blasts.
Brand partnerships
Pairing your brand with the partners, hosts, and platforms that move product and open doors.
Launches & profile PR →
From a product launch to a spokesperson's profile, the moments that put your brand in the right rooms.
Industries
Category matters less than knowing the audience and earning the attention. A few we know well, and the work also runs to public-sector and development programmes. See industry experience
Consumer & Lifestyle
Beauty & Wellness
Hospitality & Travel
Retail & E-commerce
Corporate & B2B
Good PR is simple when you know the industry. The right story, in the right outlets, with results you can point to.
What we believe
About
MVR is small on purpose. The person you meet is the person who runs your account.
Years in the press, here and across the globe.
MVR is led by Michaela Villaroman. She has spent close to six years in PR and media relations for consumer and lifestyle brands, and seven years running PR and earned media for Seedstars, the venture firm backing startups across emerging markets, with regional campaigns from Indonesia and Singapore to the Philippines.
Her Seedstars press programme has earned more than 2,000 placements across 94 countries and five regions. It spans company launches, funding news and programmes involving United Nations bodies, development banks and foundations. That experience informs how she leads MVR, from a launch in Manila to a brief spanning several markets. See the global work.
PR works the same anywhere. Know the audience, know the journalists, and earn the attention honestly. We spend more time reading a writer's beat than writing the pitch, and we build the relationships long before we need them.
We treat your brand like our own, and we would rather show you than tell you. The work above is the rest of the pitch. More about MVR
Questions
How do you usually work with clients?
What kind of brands do you work with?
How does the process actually work?
What does it cost to get started?
Where are you based?
Can you guarantee coverage?
How do we start?
Before you brief an agency.
Practical guides to choosing an agency, shaping a brief and deciding what kind of PR support you need.
Still shaping the brief? Use the free PR Scope Builder to work through it. No login or email needed.
Let's get your brand seen.
Tell us about your brand, the audience you want to reach and any timing you have in mind. A short note is enough to start.
- michaela@mvr-pr.com
- Phone
- +63 917 796 5936
- Studio
- Manila, Philippines
- @mvr.pr
- MVR Public Relations
- Message us directly