We get brands seen, and we get results.
A Manila PR agency that gets brands real coverage in the press that matters, and the results to prove it. We have spent years building those relationships, here and abroad, across just about every industry.
Led by Michaela Villaroman — senior partner on every account.
Our clients' stories have run in
We get results because we know the industry.
We have spent years in PR, in Manila and across the globe, building the relationships and the instincts that get brands covered. Every brand we work with comes out of it with real coverage and real results. That is the point, and it is what we keep doing.
We know the industry
Years on both sides of the pitch, here and internationally. We know which outlets matter for your brand, and how to get you into them.
We get results
Every engagement has earned real coverage in publications that count. We can show you the numbers, not just the activity.
Senior on every account
You work with us directly, never a junior handoff. The person you meet is the person doing the work.
The work
A selection of recent launches. Real brands, real numbers, real links, and there is more where this came from. Click any card.
Prof. Bengal
A new cat brand. 37 placements. 97.9M audience.
Day-one launch into GMA, ABS-CBN (3 stories), Manila Times, BusinessWorld, Daily Tribune and ANC 24/7. Fronted by Liza Soberano.
Read the story →
Matsusaka Beef
"Queen of Wagyu" lands in Manila — 43 placements, 11M audience.
GMA, ABS-CBN, Philstar, Rappler, Manila Times, BusinessWorld, Esquire and Lifestyle.INQ all carried the launch.
Read the story →
Gold's Gym × Metcon
HYROX comes to the Philippines — 33 placements, 8.59M audience.
GMA, Philstar, Manila Times, BusinessWorld, Spin.ph, Lifestyle.INQ and TFC's Kathryn Bernardo episode (182K views).
Read the story →
Sicilian Roast
Ten years, a fourth branch, 38+ placements, 6.29M audience.
ABS-CBN, GMA, Manila Times, Manila Standard, Malaya, Philstar (2026), LionhearTV and BusinessMirror.
Read the story →
Dr. Shiba Kind Kibble
27 placements. A dog kibble launch on the country's business desks.
BusinessWorld, Rappler, Philippine Star (a 3-piece trifecta), Daily Tribune, Manila Standard, Malaya and PEP.ph. Plus Rappler Talk Entertainment.
Read the story →Working on a launch? Tell us what you need.
Get in touch →More work across Southeast Asia and beyond, from insurtech to agritech.
The press keeps coming.
A sample of placements beyond the case studies above. Every link is live.
17 Jun 2026
Father's Day 2026: Gift ideas and experiences for every kind of dad
Read ↗
10 Jun 2026
Limited-time food drops to try this June
Read ↗
10 Jun 2026
Vet advises extra care for pets as rainy season begins
Read ↗
Jun 2026
What happens when lasagna meets the fryer?
Read ↗
30 May 2026
Deep-fried lasagna, anyone? Sicilian Roast's new menu lands in Molito
Read ↗
Village Pipol27 May 2026
What Happens When Lasagna Meets the Fryer? - Your Guide to the Big City
Read ↗
We update this as new coverage lands. Want your brand here?
Services
Three things, done with senior hands. Take one, or take all three.
Earned coverage
Coverage in the outlets your customers already read. Considered pitches built on real editor relationships, never blasts.
Brand partnerships
Pairing your brand with the partners, hosts, and platforms that move product and open doors.
Launches & profile PR
From a product launch to a spokesperson's profile, the moments that put your brand in the right rooms.
Industries
PR works the same in any category: know the audience, earn the attention. A few we know well.
Pets & Petcare
Food & Beverage
Consumer & Lifestyle
Beauty & Wellness
Hospitality & Travel
Retail & E-commerce
Tech & Startups
Corporate & B2B
Good PR is simple when you know the industry. The right story, in the right outlets, with results you can point to.
What we believe
About
MVR is small on purpose. The person you meet is the person who runs your account.
Years in the press, here and across the globe.
MVR is led by Michaela Villaroman. We have spent close to six years in PR and media relations, much of it running global press for Seedstars, the venture firm backing startups across emerging markets, with regional campaigns from Indonesia and Singapore to the Philippines.
That work has earned more than 2,000 placements in publications across 94 countries and five regions, for brands in tech, e-commerce, transportation and beyond. The pet, food and lifestyle brands you see here are the same craft, brought closer to home.
PR works the same anywhere. Know the audience, know the journalists, and earn the attention honestly. We spend more time reading a writer's beat than writing the pitch, and we build the relationships long before we need them.
We treat your brand like our own, and we would rather show you than tell you. The work above is the rest of the pitch.
Questions
How do you usually work with clients?
What kind of brands do you work with?
How does the process actually work?
What does it cost to get started?
Where are you based?
Can you guarantee coverage?
How do we start?
Let's get your brand seen.
Leave your name, your company, and the best email to reach you. We will be in touch right away.
- michaela@mvr-pr.com
- Phone
- +63 917 796 5936
- Studio
- Manila, Philippines
- @mvr.pr
- MVR Public Relations
- Message us directly