I get brands seen, and I get results.
Straight-talking PR for brands in any industry. I get you real coverage in the press that matters, and I can show you the results. No vanity metrics, no press-release theatre.
- 178+verified placements
- 134Maudience reached
- 5recent launches, all in case studies below
My clients' stories have run in
ABS-CBN
Malaya
Village Pipol
Most PR is theatre.
Mine is built to be used.
A lot of agencies sell motion: the blast, the report, the vanity hit. I sell the thing you can use, coverage that does something and results you can point to.
What I don't do, and what I do instead.
Brands don't need more noise. They need the right rooms. So I work narrow and deep, not wide and loud.
Not this
- Spray-and-pray releases to a thousand inboxes
- Vanity placements no customer reads
- A junior who churns and disappears
This
- Stories editors want, in outlets your buyers read
- Partnerships that put product in the right hands
- Senior on every account. You work with me, not a junior.
The work
Five recent launches. Real brands, real numbers, real article links. Click any card.
Prof. Bengal
A new cat brand. 37 placements. 97.9M audience.
Day-one launch into GMA, ABS-CBN (3 stories), Manila Times, BusinessWorld, Daily Tribune and ANC 24/7. Fronted by Liza Soberano.
Read the story →
Matsusaka Beef
"Queen of Wagyu" lands in Manila — 43 placements, 11M audience.
GMA, ABS-CBN, Philstar, Rappler, Manila Times, BusinessWorld, Esquire and Lifestyle.INQ all carried the launch.
Read the story →
Gold's Gym × Metcon
HYROX comes to the Philippines — 33 placements, 8.59M audience.
GMA, Philstar, Manila Times, BusinessWorld, Spin.ph, Lifestyle.INQ and TFC's Kathryn Bernardo episode (182K views).
Read the story →
Sicilian Roast
Ten years, a fourth branch, 38+ placements, 6.29M audience.
ABS-CBN, GMA, Manila Times, Manila Standard, Malaya, Philstar (2026), LionhearTV and BusinessMirror.
Read the story →
Dr. Shiba Kind Kibble
27 placements. A dog kibble launch on the country's business desks.
BusinessWorld, Rappler, Philippine Star (a 3-piece trifecta), Daily Tribune, Manila Standard, Malaya and PEP.ph. Plus Rappler Talk Entertainment.
Read the story →Recent coverage
A sample of what I have landed lately, pulled from the five launches above. Real outlets, real headlines. Click through and check.
Services
Three things, done with senior hands. Take one, take all three. I shape the engagement around the season your brand is in.
Earned Coverage
Coverage in the outlets your customers already read. Considered pitches built on real editor relationships, never blasts. I spend more time on the journalist's beat than on the send.
- Story angles and press strategy
- Journalist and editor outreach
- Launches, features, and profiles
Earned coverage
Brand Partnerships
Pairing your brand with the partners, hosts, and platforms that move product and open doors. The half most agencies skip.
- Partner sourcing and matchmaking
- Co-branded campaigns and activations
- Proposals and deal framing
Brand partnerships
Launches & Profile
From a product launch to a spokesperson's profile, the moments that put your brand in the right rooms, said with intent.
- Launch campaigns and milestones
- Spokesperson and executive PR
- Positioning and messaging
Launches & profile
Industries
PR works the same in any category: know the audience, earn the attention. A few I know well.
Pets & Petcare
Food & Beverage
Consumer & Lifestyle
Beauty & Wellness
Hospitality & Travel
Retail & E-commerce
Tech & Startups
Corporate & B2B
Numbers verified via CoverageBook reports and an expanded Gmail + web sweep. Every placement on the case studies links to a live article.
I don't do theatre. I do PR that works.
The whole pitch
About
MVR is small on purpose. The person you meet is the person who runs your account.
I do PR that gets results. That is the whole job.
I started MVR because too many good brands were getting handed agency theatre: a generic release, a vanity hit, a junior who churns. I work the other way around.
I have landed over 2,000 placements across 94 countries, from a global venture firm to startups to the pet and food brands you see here. PR works the same in any of them: know the audience, earn the attention.
I spend more time reading a journalist's beat than writing the pitch. I build the relationships before I need them. And I am honest with you about what coverage can and cannot do, because managing that is half the job.
I treat your brand like my own, and I would rather show you than tell you. The case studies are the rest of the pitch.
Questions
How do you usually work with clients?
What kind of brands do you work with?
What does it cost to get started?
Where are you based?
Can you guarantee coverage?
How do we start?
Tell me about your brand.
Where you are, where you want to be heard, and what is coming up. I reply within one business day.
- michaela@mvr-pr.com
- Phone
- +63 917 796 5936
- Studio
- Manila, Philippines
- @mvr.pr