Media relations for brands in the Philippines.
MVR Public Relations helps brands earn coverage in the publications their audiences already read. We are based in Manila and led by Michaela Villaroman, working across the Philippines and Southeast Asia.
The audience, then the story.
A media strategy is only useful once it is clear what your brand needs to communicate and who needs to hear it. We get to know the business, work out which publications matter for that audience, and build pitches around the stories individual journalists cover.
A brief might be a product launch, a company announcement or a spokesperson's profile. What the work involves depends on the announcement, the markets in play and how much preparation it needs.
We spend more time reading a writer's beat than writing the pitch. Relationships get built before there is anything to ask for.
Strategy, pitches, outreach, reporting.
- We build the media strategy for the announcement and the markets it needs to reach.
- We write the release and the pitches, and work the media list ourselves.
- You see every pitch before it goes out.
- We chase the story until it lands, then report back with the article link, the publication's audience estimate and its domain authority.
Engagements run monthly or as a defined project. The scope is agreed before the work begins, so it is clear what is included and what would need a separate conversation.
Three briefs, three shapes.
Each case study lists the placements it earned and links to the published articles. See the full portfolio for more examples.