Media relations for brands in the Philippines.
MVR Public Relations helps brands earn coverage in the publications their audiences already read. We are based in Manila and led by Michaela Villaroman, working across the Philippines and Southeast Asia.
What does a media relations agency do?
A media relations agency works out which publications and journalists reach your audience, shapes the story around what those journalists actually cover, writes the release and the pitches, runs the outreach, and reports back on what ran. MVR does that from Manila, for brands here and across Southeast Asia.
The audience, then the story.
A media strategy is only useful once it is clear what your brand needs to communicate and who needs to hear it. We get to know the business, work out which publications matter for that audience, and build pitches around the stories individual journalists cover.
A brief might be a product launch, a company announcement or a spokesperson's profile. What the work involves depends on the announcement, the markets in play and how much preparation it needs.
We spend more time reading a writer's beat than writing the pitch. Relationships get built before there is anything to ask for.
Strategy, pitches, outreach, reporting.
- We build the media strategy for the announcement and the markets it needs to reach.
- We write the release and the pitches, and work the media list ourselves.
- You see every pitch before it goes out.
- We chase the story until it lands, then report back with the article link, the publication's audience estimate and its domain authority.
Engagements run monthly or as a defined project. The scope is agreed before the work begins, so it is clear what is included and what would need a separate conversation. On the reporting side, how to tell whether a coverage report was actually useful explains what those figures measure and what they do not.
Three briefs, three shapes.
Prof. Bengal earned 37 placements, Sicilian Roast 38 or more, and Workmate 49 across four countries. Three unrelated briefs with three separate media lists, so each is worth reading on its own terms.
Each case study names the publications and links to the articles. See the full portfolio for the rest.
The audience figures reported next to those counts are publication-level estimates of an outlet's reach. They are not counts of people who read your article, and it is worth knowing that before anyone quotes one at you.