MVR Public Relations, led by Michaela Villaroman.
MVR is a Manila-based PR agency led by Michaela Villaroman. Her experience spans Philippine brand launches and seven years of global PR at Seedstars, across startups, investment funds and development programmes. She runs each MVR account with her associate.
Michaela Villaroman, founder.
Michaela Villaroman leads MVR's work in earned coverage, brand partnerships, launches and profile PR. She has spent close to six years in PR and media relations for consumer and lifestyle brands, and she is senior partner on every account.
Alongside that, she has spent seven years running PR and earned media for Seedstars, the venture firm backing startups across emerging markets, with regional campaigns from Indonesia and Singapore to the Philippines. That work runs in her own capacity, not as an MVR client engagement.
The Seedstars record is wider than company news. It covers programmes built with United Nations bodies, development banks, national agencies, foundations and donor funders, including care-economy work in Asia-Pacific with UN Women and its partners, climate and migration challenges, and conference and Demo Day communications across several regions. What she handled there was the communications: media relations, stakeholder messaging, approvals across partner organisations, event and roundtable work, briefing materials and reporting. Public-sector and development communications sets out that experience in full.
Understand the brand, then earn the attention.
We start by understanding the brand, its audience and what the engagement needs to achieve. From there we build the media strategy, write the release and the pitches, and work the media list ourselves.
You see every pitch before it goes out. After each placement we report back with the coverage link, the publication's audience estimate and its domain authority, so you always know what landed and where.
Engagements run monthly, or cover a defined launch or campaign. Good PR is simple when you know the industry. Know the audience, know the journalists, and earn the attention honestly.
Manila client work, and Michaela's global Seedstars experience.
The published portfolio covers food, petcare, fitness, technology and other brands, with case studies and links to the coverage each one earned.
The portfolio includes MVR client campaigns and Michaela's work through Seedstars. The case studies describe the brief, the work and the coverage.