Insights · MVR
A better brief makes better work.
Practical guides to help you shape the engagement, prepare a PR brief and choose an agency, based on how MVR scopes and runs its work.
The guides
Six to start with.
What 178+ PR placements actually told meFive launches, one large number, and the fairly important difference between coverage that exists and coverage that did the job.How to plan PR for a restaurant opening in the PhilippinesFinding the fact a food desk can assign, the materials a journalist can work with, who owns the event, and what to do after the doors open.How to tell whether a PR coverage report was actually usefulThe order to read a coverage report in, what placements do and do not prove, and where audience estimates and AVE stop counting as evidence.PR retainer or launch project: how to chooseWhen a monthly engagement fits, when a defined launch project does, and what to settle before you sign.What to include in a product-launch PR briefThe announcement, audience, materials, timing and decisions to bring to the first conversation.How to choose a PR agency in the PhilippinesA practical way to compare relevant work, account leadership, scope and reporting.
Together they cover the decisions that come first, plus one source-backed look at what five launch campaigns and 178+ placements can honestly tell us.
Alongside these
Read them next to the work.
Use the guides with the portfolio, where each case study lists the placements it earned and links to the published articles.
Still shaping the brief? Use the free PR Scope Builder to turn your goals into a practical starting point. No login or email needed.
If you already have a brief, tell us what you are working on.