Insights · MVR
A better brief makes better work.
Practical guides to help you prepare a PR brief and choose an agency, based on how MVR scopes and runs its work.
The guides
Two to start with.
What to include in a product-launch PR briefThe announcement, audience, materials, timing and decisions to bring to the first conversation.How to choose a PR agency in the PhilippinesA practical way to compare relevant work, account leadership, scope and reporting.
Together they cover the two decisions that come first: what to put in the brief, and how to compare the agencies you send it to.
Alongside these
Read them next to the work.
Use the guides with the portfolio, where each case study lists the placements it earned and links to the published articles.
If you already have a brief, tell us what you are working on.