PR for food brands and restaurant openings.
MVR's food and beverage work covers restaurant openings and product introductions in Metro Manila. Two campaigns in the portfolio show what each of those looks like in practice.
An opening and an introduction need different stories.
A restaurant opening has a location, a menu and the people in the kitchen to work with. The story is usually about place and craft, and the press who cover it are food and lifestyle desks.
A product introduction has to explain what is arriving and why anyone should care, often to a business desk as well as a food one. The evidence you can put behind the claim matters more.
Sicilian Roast's Molito opening and the Philippine arrival of Ito Ranch Matsusaka Beef are the two examples in the portfolio. Both case studies describe the announcement and link to the coverage.
Food and beverage in the portfolio.
Scope the work around the announcement.
Share the announcement, the location, the planned date, who can speak to the press and what materials already exist. From there we can talk about which publications are realistic and what the work involves.
MVR develops the media strategy, writes the pitches and handles outreach. Where a launch involves an event, press coordination and follow-through are discussed as part of the agreed scope, separately from event production.