PR for product launches in the Philippines.
MVR works with brands introducing a product, opening a location or marking a company milestone. The media approach is built around the announcement, its audience and the publications that matter for the brief.
Give the announcement a job.
A launch needs a clear answer to three things: what is new, why it matters, and who it is for. Everything else in the media plan follows from those.
The practical starting point is a short brief covering the product or milestone, the target audience, the evidence you can stand behind, the spokesperson and the timing. If there is an event, add the venue, the programme and what the press will be able to see.
Our product-launch brief checklist sets this out in full, and it is worth filling in before you speak to any agency.
Agree who does what, early.
Launch support can cover media strategy, press invitations and journalist coordination, press support on the day, and coverage follow-through afterwards. Which of those apply is agreed for the specific brief rather than assumed.
MVR prepares pitches for your review before any outreach happens. Once the announcement runs, the coverage record shows which publications carried it, with links.
Being explicit about scope matters most where a launch involves an event. Media support and event production are different jobs, and the line between them should be drawn before the date is set.