Sicilian Roast Celebrates a Decade of Italian Dining with a Revamp and the Opening of Its Molito Branch

Ten years after opening its first kitchen in Makati's Legazpi Village, Sicilian Roast marks a major milestone with the launch of its newest branch at Molito Lifestyle Center in Alabang.

Executive Chef Matt Navarro torching a signature steak at the Molito media preview

38+

placements

6.29M

estimated publication audience

105K

estimated lifetime views

max domain authority

How to read these numbers. Placement counts and audience figures come from MVR's coverage reporting for this campaign. Audience figures are publication-level estimates. They can overlap between outlets and do not measure verified readers of an individual article. The published articles are linked below.

From the room

Watch the launch.

Chef Matt Navarro presenting the new menu at the Sicilian Roast media day.

MVR's role

What MVR handled on this campaign.

MVR built the media strategy for the anniversary and the Molito opening, wrote the pitches and handled outreach to the publications listed below. Every pitch was reviewed by the client before it went out.

Coverage was reported back with the article link, the publication's audience estimate and its domain authority. The figures on this page come from that reporting. The photography here is from the media preview; the event itself was the restaurant's.

The launch

Ten years, four branches, a refreshed menu.

Founded in 2015, Sicilian Roast began as a modest neighbourhood spot serving handmade pizzas, hearty pastas, and honest comfort food. Over the years, it has quietly built a loyal following and expanded to four locations across Metro Manila: Makati (Legazpi Village), San Juan (Santolan Town Plaza by Rockwell), Quezon City (The Arton Strip by Rockwell), and now Alabang (Molito).

The Molito branch introduces a completely refreshed menu, rolling out across all branches, that includes a fine-tuned pasta line-up, an extensive steak menu, and a newly engineered pizza dough. Guiding the kitchen's evolution is Executive Chef Matt Navarro, whose nearly two-decade career spans posh neighbourhood spots in New York and international five-star hotels.

Among the new additions is the Bottarga alla Carmen, a dish created in memory of Maria del Carmen Vega, CEO Lorenzo Vega's late mother. Through its partnership with Prime Cuts by Doubleday, Sicilian Roast is also one of the few restaurant groups in the Philippines certified to serve Ito Ranch Matsusaka Beef, Japan's "Queen of Wagyu".

From the launch