PR for pet and petcare brands.
MVR's petcare work includes launches for Dr. Shiba and Prof. Bengal. Both case studies document the announcement and link to the coverage across Philippine national, business and lifestyle publications.
Explain the product properly.
A petcare launch lives or dies on how clearly the product is explained. Reporters will ask what is in it, who it is for and what the claim is based on, and a business desk will ask why it exists at all.
The practical preparation is the same every time: confirmed product information, a defined audience, an expert who can speak to the detail, and approved supporting material for anything that sounds like a claim.
Approved product facts and the evidence behind them are what make a pitch land on a business desk as well as a lifestyle one.
Petcare in the portfolio.
Build the media brief.
Tell us what you are introducing, who it is for, when it launches and which product materials are ready. We can then discuss a defined launch project or ongoing media relations around it.
The agreed scope sets out the media work and the reporting. Whether a publication runs the story remains the publication's decision.