A PERSOL acquisition, covered region-wide
A targeted media-relations campaign to maximise coverage of Workmate's acquisition by PERSOL Asia Pacific, elevating a leading Southeast Asian workforce platform.
A milestone worth maximising.
Workmate, a Singapore-based workforce management platform, was acquired by PERSOL Asia Pacific. We built a targeted campaign to maximise coverage and engagement for the milestone, with a strong press release, focused outreach and exclusive interviews with Workmate's CEO and key stakeholders.
Turn one announcement into broad reach.
As a leading workforce platform in Southeast Asia, Workmate needed to maximise the impact of the acquisition among investors, partners and customers, with a strategy that ensured broad coverage and told the growth story clearly.
Release, outreach, exclusives.
The campaign ran on three components.
- A compelling press release framing the deal and growth trajectory
- Targeted outreach to the region's tech, business and startup media
- Exclusive CEO and stakeholder interviews for depth
49 placements across four markets.
The acquisition earned 49 placements across four countries and an estimated $1.8M in ad value.
Where it ran.
The region's tech, business and startup media. Every link is live.
