Agritech · Indonesia

An agritech partnership, landed in one month

A tight, one-month campaign to raise awareness of Pitik's collaboration with PT Charoen Pokphand Indonesia, the country's largest poultry producer.

Pitik smart poultry farming in Indonesia

placements

month turnaround

$183K

estimated ad value

Watch

Inside Pitik's smart farms.

From the campaign, on the record.

Background

Smart farming, big partner, short window.

Pitik, an agritech startup in the livestock sector, wanted to raise awareness of its collaboration with PT Charoen Pokphand Indonesia (CPI). Despite a tight one-month timeframe, the campaign secured a segment on CNA, an in-depth industry piece in The Ken, and coverage of Pitik's milestones.

The challenge

Meaningful coverage, fast.

With only a month, the challenge was to secure coverage that highlighted Pitik's partnership with CPI and its smart-farming technology, across a mix of mainstream and industry-specific outlets.

The approach

Quality over quantity.

We built a focused outreach plan around the most valuable opportunities.

High-impact opportunities like a TV segment on CNA
In-depth industry coverage in titles like The Ken
Milestone-driven hooks to create timely news

The results

A CNA segment and The Ken, inside a month.

In a single month, the campaign delivered 15 placements, including a CNA segment and an in-depth piece in The Ken, with an estimated $183K in ad value.

Coverage