An oversubscribed seed round, heard worldwide
Turning Humble Sustainability's funding news into international and national coverage that positioned the startup as a leader in the Philippine sustainability sector.
Humble in action.
From the campaign, on the record.
A funding round worth talking about.
Humble Sustainability, a Philippine-based circular economy startup, set out to widely publicise its oversubscribed seed round. The campaign secured coverage in top international media like TechCrunch and DealStreetAsia, an exclusive interview with CNN Philippines, and widespread local coverage, positioning Humble as a recognised leader in Philippine sustainability.
From niche to mainstream, here and abroad.
The challenge was to secure coverage in Humble's key markets, locally and internationally, across a diverse range of outlets from niche sustainability titles to mainstream news, while giving the founders room to go deeper on their circular-economy approach.
Tailored pitches, timed to the moment.
We framed the news to fit each outlet and used live moments to build authority.
- Compelling pitches that resonated with each outlet's focus
- Capitalising on moments like COP28 to show relevance
- A mix of international, national and local media for reach
30+ placements, $13M+ in ad value.
The announcement earned 30+ placements and an estimated $13M+ in ad value, with the founders established as a prominent voice in the sustainability space.
Where it ran.
From global tech press to the national broadcast desk. Every link is live.
