A PERSOL acquisition, covered region-wide
A targeted media-relations campaign to maximise coverage of Workmate's acquisition by PERSOL Asia Pacific, elevating a leading Southeast Asian workforce platform.
How to read these numbers. Placement counts and audience figures come from MVR's coverage reporting for this campaign. Audience figures are publication-level estimates. They can overlap between outlets and do not measure verified readers of an individual article. The published articles are linked below.
A milestone worth maximising.
Workmate, a Singapore-based workforce management platform, was acquired by PERSOL Asia Pacific. We built a targeted campaign to maximise coverage and engagement for the milestone, with a strong press release, focused outreach and exclusive interviews with Workmate's CEO and key stakeholders.
Turn one announcement into broad reach.
As a leading workforce platform in Southeast Asia, Workmate needed to maximise the impact of the acquisition among investors, partners and customers, with a strategy that ensured broad coverage and told the growth story clearly.
Release, outreach, exclusives.
The campaign ran on three components.
- A compelling press release framing the deal and growth trajectory
- Targeted outreach to the region's tech, business and startup media
- Exclusive CEO and stakeholder interviews for depth
49 placements across four markets.
The acquisition earned 49 placements across four countries and an estimated $1.8M in ad value.
MVR ran the media side of the acquisition announcement.
The brief was a completed deal. PERSOL Asia Pacific had acquired Workmate, a Singapore-based workforce management platform, and the news had to reach tech, business and startup media across the region instead of landing in one market.
MVR was responsible for how that announcement was told and where it ran. The transaction was Workmate’s and PERSOL’s. The work was:
- Announcement framing, then preparation of the press release
- Regional media targeting across tech, business and startup desks
- Interview support for the CEO and other stakeholders
- Coverage reporting back to the client, article by article
The figures above are MVR’s campaign reporting for this announcement. They show where the news ran and in how many countries. Nothing in them measures the deal terms or Workmate’s results afterwards.
Where it ran.
The region's tech, business and startup media. Every link is live.
