Prof. Bengal Launches Its New Curriculum in Cat Care with Cat Paste Treats and Kind Kibble

Prof. Bengal, the feline-focused sister brand of Dr. Shiba, officially launched Cat Paste Treats — the Philippines' first functional paste treats for cats — alongside Prof. Bengal's Kind Kibble.

placements

97.9M

estimated publication audience

397K

estimated lifetime views

max domain authority

How to read these numbers. Placement counts and audience figures come from MVR's coverage reporting for this campaign. Audience figures are publication-level estimates. They can overlap between outlets and do not measure verified readers of an individual article. The published articles are linked below.

From the room

Watch the launch.

Inside Prof. Bengal University, the launch event for Cat Paste Treats and Kind Kibble.

MVR's role

What MVR handled on this launch.

MVR built the media strategy for the Prof. Bengal launch, wrote the pitches and handled outreach to the publications listed below. Product claims and launch material were supplied and approved by the brand, and every pitch was reviewed before it went out.

Coverage was reported back with the article link, the publication's audience estimate and its domain authority. The figures on this page come from that reporting.

The launch

Prof. Bengal University.

The debut was celebrated at Prof. Bengal University, a playful, campus-inspired event held at Pause Pet Lodge that brought together media, veterinarians, and cat parents for a firsthand look at the science and fun behind better feline nutrition.

Carrying forward the same research-first philosophy that made Dr. Shiba a trusted name for dogs, Prof. Bengal's new line is crafted for the unique needs of cats. Cat Paste Treats combine high palatability with targeted functionality — taurine for vision and heart health, salmon oil for skin and coat, and prebiotics for digestion. Prof. Bengal's Kind Kibble is made primarily with fresh chicken, chicken liver, and sweet potato, with nutrient-rich additions like frozen cod and blueberries.

Hollywood actress and brand ambassador Liza Hope Soberano joined the launch as a "Visiting Professor", with veterinary expert Dr. Roxanne Ignacio on the science of functional feline nutrition. Cat Paste Treats and Kind Kibble for Cats are available at dr-shiba.com, Lazada Mall, Shopee Mall, and TikTok Shop.

From the launch