Global press for the venture firm backing emerging-market startups
Running worldwide media relations for Seedstars, establishing it as a prominent player in the early-stage startup ecosystem and supporting the growth of its portfolio companies.
How to read these numbers. Placement counts and audience figures come from MVR's coverage reporting for this campaign. Audience figures are publication-level estimates. They can overlap between outlets and do not measure verified readers of an individual article. The published articles are linked below.
Seedstars in motion.
From the campaign, on the record.
Michaela's global PR work for Seedstars.
This is Michaela Villaroman's global PR work for Seedstars, the venture firm backing startups across emerging markets. She manages that press programme in her own capacity, alongside MVR. It sits in the portfolio because the experience is relevant, not because it is an MVR client engagement.
The figures below come from that programme's reporting. Audience and ad-value numbers are estimates, not verified readership.
A single brand story, told in five regions.
Through strategic storytelling and market adaptability, we secured global media coverage in prestigious outlets like TechCrunch, Bloomberg and CNN, establishing Seedstars as a prominent player in the early-stage startup ecosystem and supporting the growth of its portfolio companies.
Over the period, the work drove roughly a 186% increase in media mentions.
Five media landscapes, no local agencies.
The challenge was continuously and simultaneously establishing the company's presence in Africa, Asia, Europe, North America and South America. Each region brought its own obstacles, from varied media landscapes to language barriers and cultural differences.
With limited resources and no option to hire local PR agencies in each country, we had to prioritise efforts and maximise impact from a single desk.
Targeted storytelling, region by region.
We navigated diverse media landscapes to secure high-quality placements through research, tailored pitching and genuine relationships.
- Thorough research into each market and its press
- Compelling pitches tailored to each region
- Genuine, lasting relationships with journalists
- One consistent global brand narrative across countries
2,000+ placements, 94 countries, five regions.
The work earned more than 2,000 placements across 94 countries and five regions, an estimated $262M+ in ad value, and roughly a 186% increase in media mentions.
From the campaign.
A look at the work. Hover to pause.
Where it ran.
From global business desks to the startup press. Every link is live.
