Positioning a digital-insurance leader across Southeast Asia

An insurtech story, built for the region.

PasarPolis, a trailblazing insurtech startup, sought to fortify its brand presence and establish itself as a leader in Southeast Asia's burgeoning digital insurance market. Through a multi-month PR strategy, we helped it communicate its value proposition, showcase its solutions and build credibility with key stakeholders.

Stand out, regionally and locally.

PasarPolis needed a targeted strategy to stand out in a competitive insurtech landscape and reach investors, partners and customers. They wanted regional reach while still hitting local markets in Indonesia, Singapore, the Philippines and Vietnam, with both thought leadership and milestone news.

Narrative, news and thought leadership.

We focused the programme on a clear story and a steady drumbeat of news.

• A compelling narrative around PasarPolis' value and customer success
• Press releases announcing new products, partnerships and milestones
• Targeted outreach to tech, business and insurance journalists
• Thought-leadership articles and op-eds showcasing industry expertise

86 placements across four markets.

The campaign earned 86 placements across four countries and an estimated $4.57M in ad value, positioning PasarPolis across Indonesia, Singapore, the Philippines and Vietnam.