An oversubscribed seed round, heard worldwide
Turning Humble Sustainability's funding news into international and national coverage that positioned the startup as a leader in the Philippine sustainability sector.
How to read these numbers. Placement counts and audience figures come from MVR's coverage reporting for this campaign. Audience figures are publication-level estimates. They can overlap between outlets and do not measure verified readers of an individual article. The published articles are linked below.
Humble in action.
From the campaign, on the record.
A funding round worth talking about.
Humble Sustainability, a Philippine-based circular economy startup, set out to widely publicise its oversubscribed seed round. The campaign secured coverage in top international media like TechCrunch and DealStreetAsia, an exclusive interview with CNN Philippines, and widespread local coverage, positioning Humble as a recognised leader in Philippine sustainability.
From niche to mainstream, here and abroad.
The challenge was to secure coverage in Humble's key markets, locally and internationally, across a diverse range of outlets from niche sustainability titles to mainstream news, while giving the founders room to go deeper on their circular-economy approach.
Tailored pitches, timed to the moment.
We framed the news to fit each outlet and used live moments to build authority.
- Compelling pitches that resonated with each outlet's focus
- Capitalising on moments like COP28 to show relevance
- A mix of international, national and local media for reach
30+ placements, $13M+ in ad value.
The announcement earned 30+ placements and an estimated $13M+ in ad value, with the founders established as a prominent voice in the sustainability space.
MVR ran the media side of the funding announcement.
The brief was one piece of news. Humble Sustainability had closed an oversubscribed seed round, and it needed to be heard past the sustainability niche, in the Philippines and in the international tech and business press.
MVR was responsible for earned coverage of that announcement. The round, the investors and the business behind it were Humble’s. The work was:
- Story framing built around what each outlet actually covers
- Targeted outreach across international, national and local desks
- Interview support for the founders, including the CNN Philippines exclusive
- Sustainability hooks timed to live moments such as COP28
The figures above are MVR’s campaign reporting for this announcement: the placements counted and the estimated ad value of that coverage. They describe how far the news travelled. Nothing in them measures Humble’s fundraising, sales, partnerships or growth.
Where it ran.
From global tech press to the national broadcast desk. Every link is live.
