A homegrown transport brand, made the talk of the town
A focused PR campaign to build visibility for Siklesa and position it as a new icon in Philippine transportation.
How to read these numbers. Placement counts and audience figures come from MVR's coverage reporting for this campaign. Audience figures are publication-level estimates. They can overlap between outlets and do not measure verified readers of an individual article. The published articles are linked below.
Siklesa on the road.
From the campaign, on the record.
A new name in Philippine transport.
Siklesa, a Philippine-based vehicle company, aimed to boost brand visibility and position itself as a transportation icon. Through localised storytelling, targeted outreach and exclusive interviews, the campaign secured top-tier placements that showcased the brand's solutions and its potential to redefine the industry.
Stand out in a crowded market.
Siklesa needed visibility and recognition in a competitive, fast-evolving market. The goal was top-tier local placements that built credibility and drew interest from customers, partners and investors.
Localised story, top-tier targets.
We elevated the brand and positioned it as a new icon.
- A narrative around Siklesa's solutions and local impact
- Tailored pitches to key journalists and top-tier titles
- Exclusive leadership interviews on the vision ahead
22 placements in top-tier local press.
The campaign earned 22 placements and an estimated $98K in ad value, making Siklesa a talked-about name in Philippine transportation.
Where it ran.
Top-tier national news and lifestyle press. Every link is live.
